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Mavic and AVA combine their brand name advertising campaigns which continues till 1964. In a catalog of the period Henry Gormand's children can be seen at the wheel. The Company makes two models (the "Championnat" and the "Tout Temps") that are outstanding for the period with spoked wheels fitted with decorative hub-caps, chain drive to the back axle, hood and trunk. Mavic expands into the manufacture of much-appreciated pedal cars for children in the thirties. Mavic has twenty employees: polishers, welders, turners, enamelers, millers and laborers. On July 26, the circular Mavic logo is registered. Gormand is also the President of Etablissements Metallurgiques du Rhone (EMR) with the brand name of AVA, which makes aluminum handlebars. He sets about a diversification-the manufacure of aluminium bicycle rims. The company is bought by Henri Gormand because of his interest in the innovative mud-flap invented by Mavic. The main product line is bicycle mud guards. Manufacture d'Articles Vélocipediques Idoux et Chanel (MAVIC) started by Charles Idoux and Lucien Chanel the company is formed for manufacture and the sale of spare parts for bicycles. A history of the highly-respected MAVIC bicycle components company.